01
Event honesty
Spot silent drops, duplicate fires, and property drift before they poison your funnel chart.
Bangkok · Remote cohorts
Trace every tap until the story clicks
Switchscopebase trains product and analytics teams to turn messy app event streams into Customer Journey Analytics for Apps they can defend in a roadmap meeting.
71%
of alumni ship a journey scorecard within 30 days of finishing
Featured programs
Labs built around live app telemetry
Skip slide decks that never leave Notion. Each program pairs instrumentation critique with decision-ready narrative for stakeholders.
App Journey Mapping Lab
Instrument, stitch, and narrate multi-session journeys for mobile and web apps.
Event Schema Sprint
Clean naming, property contracts, and QA rituals that keep funnels trustworthy.
Retention Story Clinic
Translate cohort curves into product bets your engineering partners will prioritize.
38live cohort seats per quarter
12app categories represented since 2023
2.8×median lift in experiment velocity reported
BKKstudio hours plus Asia-friendly remote slots
Why teams enroll
Insight that survives a skeptical PM review
We coach you to defend journey claims with evidence, not vibes — including the awkward gaps where tracking still lies.
02
Journey grammar
Build path models that respect multi-device sessions instead of pretending users move in straight lines.
03
Stakeholder cuts
Ship scorecards executives skim in under four minutes without flattening nuance.
04
Thailand context
Examples draw on SEA marketplace, fintech, and lifestyle apps — not only Silicon Valley templates.
Voices from the lab
What people say after shipping their scorecards
★★★★☆The App Journey Mapping Lab forced our growth squad to retire three vanity events. We still struggle with offline attribution, and the facilitators said so up front — that honesty mattered more than another glossy dashboard.
Module three on session stitching is the piece I still open during weekly reviews. Short, sharp, and tied to our fintech onboarding flow.
Bring your event dictionary. Leave with a journey you can argue for.
Browse cohorts or ask about a private workshop for your Thailand-based product org.