Mission
Help app teams in Thailand and across Asia turn fragmented event streams into journey narratives that survive roadmap debate. We optimize for decision quality, not dashboard volume.
About
A studio that treats journey analytics as craft, not wallpaper
Switchscopebase started in Bangkok when three product analytics leads got tired of exporting screenshots nobody trusted. We teach Customer Journey Analytics for Apps so teams can argue from evidence without pretending their instrumentation is perfect.
Pedagogy
Every module pairs a critique of real tracking plans with a timed write-up exercise. Learners present findings to peers playing skeptical stakeholders — including product managers who ask uncomfortable questions on purpose.
Community
Practice circles after the cohort ends
Alumni join monthly remote circles to stress-test new journey maps. Sessions rotate between Bangkok evening slots and early Asia-Pacific mornings for distributed teams.
A
Instrumentation swaps
Bring a messy event dictionary; leave with peer-reviewed naming patterns that reduce silent failures.
B
Narrative drills
Practice four-minute scorecard pitches with timers and feedback from facilitators who ship products weekly.
C
Local grounding
Case material includes Thai marketplace checkout friction, QR payment loops, and bilingual onboarding paths.
Student journey
From audit to scored narrative
- Audit your current tracking against a journey contract.
- Rebuild a path model for one critical activation flow.
- Quantify drop-offs with confidence ranges, not false precision.
- Present recommendations to a mock exec panel.
- Ship a living scorecard your team can update monthly.
