01
Arrive
First open, deep link, or reinstall — with campaign context when it is trustworthy.
Journey Lab
Customer Journey Analytics for Apps, without the fairy-tale funnel
This page is Switchscopebase’s thematic map of how we teach journey analytics: from first open to expansion moments, with instrumentation honesty baked in.
Four stages we actually measure
A path model that expects interruptions
02
Activate
The first moment that predicts retention better than a vanity “signed_up” ping.
03
Habit
Repeat behaviors across sessions, including bilingual UI switches common in Thailand.
04
Expand
Upsell, invite, or category expansion — scored separately from activation myths.
What “good” looks like
Teams leave with a journey contract, a failure log, and a scorecard that names uncertainty. Customer Journey Analytics for Apps is treated as a product craft — not a slide theme.
What we refuse to fake
Perfect identity resolution, single-path funnels, and “one metric that matters” slogans. If your tracking cannot support a claim, the Lab teaches you to say so.