Checkout recovery on a Thai lifestyle app
A Pathwright pair mapped eight micro-paths between cart and payment confirmation. They discovered a QR handoff that dropped session IDs when users switched banks. After fixing the stitch and rewriting the journey scorecard, experiment velocity rose because debates stopped circling the same vague “friction” claim.
Limitation noted: they still cannot attribute store-driven deep links cleanly — and the cohort materials flag that gap instead of inventing a workaround.