Blog

Field notes for people who ship app journeys

Short essays from facilitators and alumni. No recycled growth-hack listicles — each piece ties back to methods we teach in the labs.

Close-up of code on a screen

12 Mar 2026

Silent events that break funnels before dashboards notice

How null properties and duplicate fires invent conversion stories your PM will wrongly celebrate.

 Printed charts spread on a desk

2 Feb 2026

Session stitching without fairy tales

A practical map for multi-device paths when identity resolution is incomplete — common for apps in Thailand.

 Team meeting around a conference table

18 Jan 2026

Four-minute journey scorecards stakeholders actually finish

Layout patterns we rehearse in Pathwright pitch week — including where to park uncertainty.

 Mobile phone showing an analytics app

9 Dec 2025

Bilingual onboarding paths and the metrics they distort

Language toggles look harmless until they fork your journey model mid-session.